at home, and
on the planet
INNOVATION FOR HOMES
WITH PURPOSE, ON PURPOSE.
A home ecosystem with a conscience
Bringing you the best of our brand portfolio, in constant pursuit of improving life at home and our planet. Whirlpool Corporation’s approach to innovation brings our consumers what they want and actually need–a mix of smart home appliances and emerging technologies that deliver energy, cost and time savings.
From growing your creativity in the kitchen to planning meals, grocery shopping, and cooking, find your inspiration here.
Take positive action to keep up with an organized house and keep the stress levels down, doing what you can for the environment.
Small changes can lead to big impact on your family’s carbon footprint when everyone gets involved.
Make the most of every season with ideas from Whirlpool Corporation to get the most of spring, summer, winter and fall.
Why we focus on innovating with purpose
Whirlpool Corporation has taken an innovative approach to its social impact initiatives ever since its founding, 110 years ago. In 1969, our company boldly announced our responsibility to the environment, and in 1970 we became the first appliance company to open an Office of Sustainability. Our products and brands reflect not only those responsibilities, but understand that environmental responsibility is one of the things that matters most to our consumers.
A new study1 conducted by Whirlpool Corporation shows that consumers, when thinking specifically about home appliances, really want innovations that improve their lives at home. More than 19,000 people across 10 countries were polled, and we discovered that consumers in 2022 are seeking innovations that use less energy, have a lower carbon footprint, and save money and time.
The results also showed–cost and brand aside–that the most important feature consumers want in home appliances are energy and water efficiency, highlighting the need for sustainable products that don’t compromise on performance.
1 Survey of 2000 General consumers in 10 countries conducted by Censuswide between 18-30 November 2021. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles.
of consumers find energy and water efficiency the most important feature
of consumers want appliances with a lower footprint
of consumers value innovations that use less energy
of consumers desire appliances that save time
We also innovate in the ways we give back to communities across the globe
2Whirlpool House + Home Donated Product Energy Efficiency Study. October, 2021